The Science Behind Our Methods

Social Capital and the Strength of Weak Ties

so•cial cap•i•tal 1) equity in a personal relationship that one person has with another person 2) personal asset that is used parsimoniously

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struct•ur•al hole 1) gap that exists between one person's social network and another person's social network 2) my people don't know you and your people (yet)

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ref•er•ral 1) a recommendation from personal experience and beliefs that one person shares with another person 2) results in expenditure of social capital

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so•ci•al tie 1) one person's social network is connected to another person's social network via a common individual 2) bridge to new knowledge and relationships 3) connection made across structural hole

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Social Capital is the reliance and interdependency that builds trust, Margaret Heffernan. Our referral system at TraitingSpaces.com is built on social capital.

 

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